Tuesday, November 16, 2010

Diesel Dupes Brooklyn Law School. Hmm...


Brooklyn Law School officials rented Diesel its library expecting a tasteful photo shoot for a jeans ad but what they got was a steamy display of writhing young models in skimpy lingerie grinding against books and computers. Who says libraries are boring? Click here.

Car Free Friday. Hmm...






















 Wanna win free Vida coffee for each day of 2011? Visit Pure Planet and pledge to keep the 3rd of December a Car Free Friday. Each pledge is counted and calculated. So far the planet will have 347.976 KG less carbon dioxide equivalent emitted. We can do better. 

A Runner's Mind Games. Hmm...


Nike's release of director Casey Neistat's new short movie 'Mind Games'. Written years ago when Casey first started running, this 2.5 minute short explores the mind games runners face and the ideas one focuses on while the body is giving it all. his film was commissioned to be made while he trained in NYC for the New York Marathon this year, to help celebrate the Nike way of showing creativity through sport. Casey carried a small HD video camera with him on runs for 3 weeks to shoot the movie and the music was done by Jordan Galland, a good friend and long time collaborator of Casey's

OK Go & Range Rover Want You To Dance Through Your City. Hmm...


OK Go, which recently debuted its animated toast video for Last Leaf, is going a little more high tech with its latest project, Dance Through Your City, where they'll be creating a massive digital OK Go sign over Los Angeles using GPS, and the Land Rover Pulse Of The City app. It all happens this Wednesday, November 17. The band will be taking off on an 8-mile concert/street parade through the streets of L.A. The group will carry their instruments and amplifiers through the streets of their home city, as fans log on to follow them via Facebook and Twitter as they walk and play. As the band moves around the city they will be tracking their movements with the above mentioned app, which lets you create amazing data visualizations your journeys using GPS. They'll use it to spell out the band’s name. Oh and they're also asking fans to download the free app and create your own GPS artwork, the best of which they'll use in their new video launching January 2011.