Tuesday, October 12, 2010

Gap Gives Back. Hmm...


Gap's been in the news lately over it's horrid new logo design (they've recently moved back to the old one btw) but what they really should be in the news for is this initiative they're running. Bring in your old jeans, get 30% off a new pair (40% if you LIKE them on Facebook) and they'll use your old jeans to help insulate homes in need for the upcoming winter season. But no, I bet people are still talking about their stupid logo.

Contagiousness. Hmm...


The film is out October 27 and will be available to view online. It was directed by Paul Rojanathara and Davis Johnson and produced by R+I Film, New York. 

The World's First Online Test Drive. Hmm...


This is yet another super rad idea from the fine fellows at 180/LA, including my good friend Matthew Woodhams-Roberts - the art director on this project. Proud of you, buddy.

Hmm... of the day


The next time you think things are out of reach, play this video over and over, throw some water on your face and try again.