They had the best TV ad in the world at Cannes and now Weiden + Kennedy has just raised the Old Spice man to new levels, getting really personal using an amazing social media strategy. Set against a backdrop of his shower, the towel-clad man is making tons of ongoing videos in response to comments that people are dropping on Facebook, YouTube and Twitter regarding the campaign. So far there are 50 individual videos! All funnier than the last. Join in the fun and go check this out by clicking on the 'Responses' to the right. Every advertising creative is jealous right now. Every single one. Well, except for the team at W+K who deserve a ridiculous raise and another handful of awards. Nice one guys! Keep making the rest of us look pathetically unworthy.
Tuesday, July 13, 2010
Posted by He who says hmm... at 11:03 PM
Posted by He who says hmm... at 10:43 AM