The Battle of Branchage. Hmm...

 
The best architectural project mapping I've ever seen. And I've seen, like, four.

Write Your Future Print Ads. Hmm...

Their viral film was super epic. These print ads though, well, smart is kinda like epic, right?

Irony. Hmm...

Get this: BP, the very company responsible for the oil spill that is already the worst in U.S. history, has purchased several phrases on search engines such as Google and Yahoo so that the first result that shows up directs information seekers to the company's official website. A simple Google search of "oil spill" turns up several thousand news results, but the first link, highlighted at the very top of the page, is from BP. "Learn more about how BP is helping," the link's tagline reads.Who else can smell the PR machine working through the night?

iPhone 4. Hmm...

Even though Gizmodo let the cat out of the bag a few months ago about the new iPhone and made a few assumptions about what it could or could not do, it's still rad to see this feature is a reality. To see all the features, click here.

Hmm... of the day

Let's hope this is true. I have a crazy 2 weeks ahead of me and I really want to try and stick to my guns about not overworking myself like I have been for the past few years.