Tuesday, November 2, 2010
T-Mobile Welcomes People At Heathrow. Hmm...
T-Mobile is no stranger to flashmob stunes. Their latest one involves an a cappella concert welcoming travelers arriving at London's Heathrow Airport. The performers bust out a diverse array of lyrics, ranging from Iggy Pop and Thin Lizzy to Mel Tormé and Etta James. That said, "Welcome Back" was clearly inspired by the merry pranksters at Improv Everywhere. But T-Mobile again proves that ad hacks can take someone else's idea to a higher level instead of simply rehashing it and calling the result a viral video. Did they succeed? I'll leave that up to you.
Posted by He who says hmm... at 12:51 PM