Thursday, November 18, 2010
Hmm... of the day
There's a 5,700–word opus on "The Future of Advertising" in the latest Fast Company about what lies in store for the old guard. The short version: less TV, less money, more digital, more collaboration. Oh, and apparently ad agencies are totally screwed. They're lambasted for a slew of well-known problems: that they have terrible compensation models and misaligned incentives, and that they're over-reliant on TV, commoditized and sometimes rendered obsolete by technology. Sound familiar to anyone? Yup.
Posted by He who says hmm... at 6:50 AM