Tom Scott, a self-proclaimed geek comedian from the UK, wants to save mankind from badly written newspapers. As such, he had this notion that just as TV shows, music and internet sites have warnings all over them, perhaps newspapers should follow suit. So he made some and he's been sticking them on newspapers all over the London underground for weeks. He encourages you to do the same in your neck of the woods. Just use this PDF template. Awesome. I love it when people do shit like this. Makes me wonder why I do ads at all.